Brand Discovery Program
Discover What’s Next.
The Flashy Fox Brand Discovery Program
Discover new brands. Test what works. Grow with the winners.
Some of the most exciting products in the pet and equestrian industries start with independent brands doing things differently.
The Flashy Fox Brand Discovery Program connects North American retailers with carefully selected international brands and products that we believe deserve to be discovered.
Instead of asking retailers to make a major commitment to an unfamiliar brand from day one, the program creates an easier way to discover, test and introduce new products to your customers with lower opening minimums, multi-brand incentives and direct support from Flashy Fox.
For us, Brand Discovery is about more than adding another product to the shelf. It is about finding products with a story, testing their potential in the North American market and building successful brands together with our retail partners.
How It Works
We continuously scout international markets for distinctive brands, innovative products and emerging concepts across the pet and equestrian industries.
Selected products and brands are introduced to our network as Flashy Fox Discovery Brands.
As a participating retailer, you can start small, combine products from different qualifying brands and see what resonates with your customers before expanding your assortment.
There is no need to take on an entire collection.
Start with what makes sense for your store. Test it. Get feedback. Reorder the winners.
Build Your Discovery Portfolio & Save
Start with one brand or create your own curated assortment across several participating Discovery Brands. The more brands you explore, the more you save on your opening order.
Start with 1 Brand
Standard Wholesale Pricing
Discover a new brand without a large inventory commitment.
Minimum opening order: $250 per brand
Discover 2 Brands
5% OFF
Combine two qualifying Discovery Brands and receive 5% off your opening order.
Minimum opening order: $250 per brand
Discover 3 Brands
8% OFF
Expand your assortment across three qualifying Discovery Brands and receive 8% off your opening order.
Minimum opening order: $250 per brand
Discover 4+ Brands
10% OFF
Build a curated multi-brand assortment across four or more qualifying Discovery Brands and receive 10% off your opening order.
Minimum opening order: $250 per brand
Plus: Complimentary Online Product Training
Every participating Discovery retailer receives access to complimentary online product training for participating brands.
Give your team the knowledge and confidence to tell the brand story, understand key product features and recommend the right products to your customers.
Discover new brands. Test what works. Grow with the winners.
Brand Discovery discounts apply to qualifying opening orders from participating brands and products. Minimum order requirements apply per brand. Discounts cannot be combined with other promotions unless otherwise stated. Brand participation, product availability and program terms are subject to change.
Why Join Brand Discovery?
Discover Brands Earlier
Get access to selected international brands and products as they enter or expand into the North American market.
Start Small
Low opening minimums make it easier to introduce something new without committing significant inventory dollars to an untested collection.
Mix & Match Brands
You don't have to build your entire order around one brand. Create an assortment that makes sense for your customers, your store and your price points.
Get Rewarded for Exploring
Combine multiple qualifying Discovery Brands and receive up to 15% off your opening order.
Access Product Training
Participating retailers receive complimentary online product training for qualifying brands, helping your team understand the story, features and selling points behind the products.
Marketing Support
Access available brand imagery, product information, marketing assets and other resources to help introduce new products to your customers.
Have a Voice
Your feedback matters.
Discovery retailers can share real-world feedback on products, pricing, packaging and customer response. We use these insights when working with our brand partners to develop their North American strategy.
Grow With the Winners
When a Discovery Brand performs well, participating retailers are already part of its journey. This can mean earlier access to new collections, launches and future opportunities as the brand grows.
For Independent Retailers, By People Who Understand Independent Retail
We believe independent retailers play an essential role in discovering and building tomorrow's great brands.
You know your customers. You know what catches their attention, what gets picked up, what gets talked about — and what comes back for a second order.
The Brand Discovery Program is designed to combine that knowledge with Flashy Fox's international brand network and North American market expertise.
Together, we can identify what has real potential.
More Than Distribution
Flashy Fox doesn't simply move products from one country to another.
We work with international brands on North American market entry, sales development, retail relationships, distribution, marketing and long-term brand building.
The Brand Discovery Program is part of that approach.
It gives emerging brands an opportunity to learn from the market while giving retailers access to interesting products without the traditional barriers associated with taking on a new brand.
Who Can Join?
The Flashy Fox Brand Discovery Program is designed primarily for qualified:
Independent Pet Retailers • Equestrian Retailers • Groomers with Retail Operations • Specialty Stores • Boutiques • Farm & Feed Retailers • Selected Multi-Location Retailers
Participation and access to individual Discovery Brands may depend on territory, retailer type, existing distribution arrangements and brand-specific requirements.
Ready to Discover Your Next Bestseller?
Whether you want to test one brand or build a multi-brand Discovery assortment, we'll help you find products that make sense for your business.
Explore the current Discovery Collection or tell us about your store and let us recommend a starting assortment.
Having questions or want to become a discovery retailer?
Discover new brands. Test what works. Grow with the winners.
Flashy Fox Brand Discovery